Avoid Spam Filters and Boost Email Delivery


Thanks to all those spammers out there with a deadly combination of too few ethics and too much time on their hands, we have an ever evolving army of filters, all charged with the singular task of scouring the billions of emails sent every minute of every day for words and phrases that scream “spam.”

Triggers like the well-known spammy words “free” and “Viagra” and the not-so-well-known such as “very” and “really.”

Even the overuse of capital letters, large fonts, exclamation points, quotation marks, dollar signs, and toll free numbers can set them off.

Yes, sometimes it can seem like you’re negotiating a minefield.

But take heart...

You can go a long way toward avoiding the spam trap if you get creative with your writing and use known trigger words sparingly.

Since most filters use a scoring system, simply avoiding the biggest offenders in the subject line and body of an email should give you a score below the average threshold.

Ultimately, though, keeping your spam scores low is up to you.

After all, your reputation lives or dies based on the value you bring to your readers.

So before you write any email, think of the purpose of your message, your target audience, and how you can best serve them.

After all, every email that bypasses the spam filters still has to get through the ultimate gatekeeper -- the recipient.

So the cardinal rule?

Honor thy subscribers. Treat them with the respect they deserve and not only will they return the favor, they might just sing your praises from the highest rooftop.

And whose reputation couldn’t use a little of that?

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